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Good Earth Coffeehouse

multiple locations / interior design and branding

A trusted brand presenting ethically produced coffee, Good Earth Coffeehouse sought to refresh its brand concept as they prepared for a national expansion program. The new concept is light and airy while blending contemporary and retro design elements. Warm hues of orange and green are pulled from Mid-Century Modern and carefully weaved into the intricate millwork and metal details resulting in an inviting and comforting atmosphere. Repetition resonates throughout the premises while vertical lines, brick tiles and glass pendants give the sensation of intimacy and familiarity. The uniquely designed service counter defines the space that creates an overall sense of belonging.

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